Jonathan Poritsky tries posting an article on both the candler blog and Medium to see how the article fares in both places. Here’s what he found:

When I started the candler blog in 2009, the best way to get your thoughts (especially longer thoughts) out onto the web was still to start a blog. I’m lucky to have this site and a readership that still drops by even if I don’t publish anything for weeks on end. The allure of Medium is that you don’t need any infrastructure whatsoever; all you need is your name and your words. For many that will likely be the way forward.

Getting the candler blog to be what it is today was a years-long journey, and it is by no means complete. Personally, I’d rather own every last bit of my writing and how it appears online. Perhaps that’s an outdated thought. But at least now I know: I can do just as well for myself on my own as I can on Medium. If not better.

Own your words.