Marco Arment:

Mine’s been clearly flat and slowly declining — the first time the trend has ever gone down — even in periods where I write a lot. I’ve talked to some friends who have seen similar plateaus and declines over the same period, also for the first time. Inbound links from bigger sites also aren’t worth as much as they used to be, suggesting that even big sites are struggling to maintain and grow their traffic.

Nobody’s really talking about it, but I suspect this is a wider trend: blogs aren’t dying, but they are significantly declining. 2015 might be a rough year.

I, too, am sensing this trend, and I’ll be perfectly honest: it scares the crap out of me.