Apple is the most vertically integrated company in the world. In addition to operating its own retail chains, all Apple hardware and software are designed in-house, and Apple also runs its own digital content store, iTunes.
Looks like it’s not so easy to build an “iPad killer” after all.
Via Alberto Lago.
Last Friday Roger Ebert, the movie critic who lost his ability to speak several years ago after his lower jaw was removed, used a [computer-created voice](http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20100226/PEOPLE/100229986) to tell a joke to an audience of over 1,000 people at the TED conference in Long Beach, Calif.
A great example of technology at the service of human beings. Probably the very reason why I started this site.
“If the computer can successfully tell a joke, and do the timing and delivery, as well as Henny Youngman, then that’s the voice I want,” Mr. Ebert said.
Truly inspiring.
There it was, hidden in alphabetical order.
Rita Holt (1948 - 2002)
Let us meditate for a moment on James Bond. Clever and tough as he is, he’d be mincemeat a hundred times over if not for the hyper-competent support team that stands behind him. When he needs to chase a villain, the team summons an Aston Martin DB5. When he’s poisoned by a beautiful woman with dubious connections, the team offers the antidote in a spring-loaded, space-age infusion device. When he emerges from a swamp overrun with trained alligators, it offers a shower, a shave, and a perfectly tailored suit. It does not talk down to him or waste his time. It anticipates his needs, but does not offer him everything he might ever need, all the time.
Online excerpt from The Elements of Content Strategy, a promising new book by Erin Kissane on the importance of Content Strategy on the Web. It seems incredibly interesting to me, as I progressively commit to this adventure. Brought to you by A Book Apart.
Via Jason Santa Maria.
9to5 Mac:
When the Apple TV undergoes an update later this year, most likely in September, we’ll most likely see it pack Apple’s new A5 chip, which will handle 1080p video with ease.
As it is, the current Apple-TV is already able to decode H.264 1080p video by hardware, but the HDMI output is downscaled to 720p. However, non-H.264 HD video playback is laggy and practically unwatchable, even if it is only 720p.
If the A5 is indeed able to handle all kinds of HD video with ease (and the iPad 2 specs certainly seem to imply this), we may soon see the end of this limitation.
The little back box is already impressive, and it would only get better with 1080p support. When that happens, maybe it will stop being “just a hobby”.
I can resist anything but temptation.
Oscar Wilde (1854 - 1900), Lady Windermere’s Fan (1892), Act I.
My kind of guy.
If you’re happy with your iPad, there’s not a huge reason to upgrade. Casual gadget customers who already own iPads are probably better off waiting for the next version. But for the sake of the rest of this post, suppose you’re buying an iPad 2.
Excellent advice from Marco Arment on how to decide which of the iPad 2 models is perfect for you. Pretty useful, considering that there are 18 different configurations (!) to choose from.
I don’t quite agree with him on one thing, though:
Black is the safest option if you’re unsure. I suggest seeing them in person before choosing white. While I haven’t seen them yet, I suspect that the white bezel is more likely to be distracting. You’re not supposed to notice the hardware while using it, and I bet the black will be easier to ignore than the white.
I suspect for some people the black bezel can be quite irritating due to the reflections. It’s practically like holding a mirror, and it can be distracting while watching video, for instance. A white bezel would go a long way towards eliminating reflections in the area around the screen. In any case, like Marco said, you should see one of these in person before picking one.
Not every story has explosions and car chases. That’s why they have nudity and espionage.
Bill Barnes and Gene Ambaum, Unshelved, 09-14-08
It’s a shame, almost, that we squandered the term “personal computer” 30 years ago.
Spot-on analysis by Gruber on the significance of the iPad. I think we’re still not fully aware of just how big this thing is. We’re witnessing what is probably the biggest revolution in the history of consumer electronics, and maybe even in the computing industry itself.
You can be a part of it today. I’ve always been terribly jealous of the people who lived through the first big computing revolution, the arrival of the original Macintosh and the birth of the modern PC as we know it today. Those were exciting days.
This time, I don’t want to miss the action.
Stop me if you’ve heard this one.
One day you wake up, just like every other day, and you stumble on, still sleepy, to the kitchen, to brew yourself a nice cup of coffee that will breathe life into you and officially start your day. You wait patiently while it gets done, and once it’s ready, you sit down by the computer holding a hot mug of what feels like liquid heaven in your hands. As you take the first sip, being careful not to scorch your tongue, you press the power button so that you can figure out what is going on out there in the real world…
And then nothing happens.
Your computer is just sitting there, physically fine, no broken pieces in sight, just quite simply refusing to boot up. It is powered on all right, but nothing is showing up on the monitor. You stare amazed at the blank screen for a few moments, filled with disbelief, and you tell yourself, “surely it’s just a temporary glitch, if I turn it off and back on again it will work like a charm”. So you do it… and of course, still nothing. The screen is as empty as the vast void of outer space, and in just a few seconds an extremely uncomfortable heat starts crawling up your spine, making its way to your cheeks as the realization of what just happened hits you like a mace.
Your computer is dead, which in turn probably means that your hard drive is just as dead, too.
They say that in the brief moments that precede a traumatic event, time seems to slow down. It’s exactly true, almost. What happens is that your body releases a flush of adrenaline into your blood, raising your alertness to the point where everything seems slower by comparison. You just kick into overdrive, ready to react to the imminent danger.
But wait a second. Where is the danger? There’s no wild bear in proximity, and you didn’t just get hit by a car. It’s just a silly device that needs to be repaired, or in the worst case, replaced. And you can always restore your hard drive from your backup, right?
What was that you said? No backup?
FUCK.
The above scenario is not a science-fiction plot, or an overly dramatic representation of a rare event. These things happen EVERY DAY. It has happened to me twice in the last five years. Once it was a dead hard drive, and the other time my MacBook was stolen. Your mileage may vary, but if you own a computer, sooner or later you will have to deal with this. Hard drives are simply not built to last forever. If nothing weird happens, they function properly for a period that is anywhere from 3 to 6 years before a mechanical failure occurs. And if something weird happens, like a power surge, a liquid spill or a defective unit, well…
The problem with a dead hard drive is that most people don’t back up their content. And usually their computers hold the only existing copy of what I like to call our Digital Life: the collection of family pictures, movies, songs, albums… a true digital representation of yourself, lost forever. Your memories, your personal info, your business info, you name it. Gone.
The stakes have raised dramatically in the last decade in terms of the things people store on their computers. The need to back up our devices is not optional any more. If you don’t regularly back up your drives, one day you will lose something that is precious and valuable to you. This is not a threat, merely a fact.
Luckily for me, I had a decent backup both times I needed it. Besides, Dropbox, the fantastic app that you should already be using, helped me get back to work almost immediately on another machine while I fixed things.
The reality is that we all need to have a backup strategy to protect what matters to us. And so, I have resolved to share mine with you, hoping that you never need it, but knowing full well that one day you will. Now, for most people, regular human beings that don’t speak nerd, this is overkill. These people will be just fine plugging an external drive, turning Time Machine on (or any Windows equivalent), and leaving it to do the dirty work. And that’s a perfectly acceptable choice. Anything is better than leaving your stuff unprotected. But for the rest of you, this will hopefully provide a couple tips that will help you sleep better at night, and save your butt the next time that disaster strikes.
The Black-Belt Ninja Master of Backup
I own two Macs: a 24-inch iMac and a 13-inch MacBook Pro. The iMac is my main computer, and it holds the most essential data, my music and my pictures, while the MacBook Pro holds whatever I need to get the job done when I have to stay mobile or when I’m away on a trip. The iMac has a 500GB hard drive, and the rest of my media collection (movies, TV shows, etc.) is stored in an external 2TB My Book Studio drive. Both the iMac and the external drive are plugged to a power strip with built-in surge protection, which shields them from power surges.
As I have already said, Dropbox is in charge of syncing the work-related stuff between both computers, so for the most part I don’t need to plug and unplug cables every day. It also provides a cloud backup for my most critical data. My main backup drive is now a 3TB My Book Essential, which is partitioned as follows:
This arrangement ensures that my data is safe in almost any situation. And the best part of it is that I just need to set it up once and forget about it until I need it. Time Machine will let me recover a file that I may have deleted by accident, while SuperDuper! will let me restore the entire drive in case it dies, or just boot up from it and get back up and running in a matter of minutes.
Sounds perfect, doesn’t it? Almost. It’s a pretty good setup, no doubt, but a truly great backup strategy needs to include an offsite backup. Why? Well, because in the event your house catches on fire, it’s highly unlikely that you will have time to pack your computer and your drives and calmly take them with you, dodging flames as you walk down the stairs. And so, I also have an external 1TB My Book Studio drive that I keep at work, and that I take home every now and then to perform another backup in the same 500GB + 500GB / Time Machine + SuperDuper! awesome way. This I don’t do at a constant interval, I confess. Sometimes it will be two weeks, most times it’s once a month… I’m a slacker, I know, but I mean, if your house just burned down, I guess losing a month of data doesn’t look so terrible, does it?
As for the MacBook Pro, I honestly wouldn’t need to back it up too often, since the most important data is already mirrored in the iMac. But as luck would have it, when I bought the 2TB drive for the iMac, it meant that I now had a perfectly good 500GB My Passport Studio drive for which I had no use, and since my MacBook Pro has a 250GB drive, it was clearly a match. So, with that drive I back up the laptop whenever I remember to do it (which is not very often), again with a combination of two 250GB volumes and using Time Machine and SuperDuper!. No offsite backup here, because we don’t need to go crazy over this ;)
As I said, for most people this setup, while not at all difficult to prepare and maintain, will be overkill. You need to assess your needs and ask yourself what is valuable to you. My guess is that Time Machine is more than capable of handling the needs of the vast majority of people. But if you don’t own a Mac or you’re just not into it, there are other ways. You can, for example, let someone else handle the pain for you. There are many companies that do cloud backup these days. If you want a simple and affordable deal, Patrick Rhone has something for you, too. Like with everything, adding more layers provides more security, but it also increases the complexity of the setup. You need to push it to the degree you feel comfortable with, and no more, because a backup is pointless if you don’t know how to use it.
But whatever choice feels more natural to you, please do it. I implore you. Don’t just read this and archive it in the “some day” folder. Your memories are important. The music collection it has taken you years to put together, the pictures of your first-born child, your wedding day… All these things matter. They are unique, irreplaceable. They are you. Don’t let them disappear forever. It takes a little effort, I know, but it is more than worth it.
When the day comes and your drive fails, you will get your backup drive and restore your system. And then you will feel a sense of self-assurance that money can’t buy. You will start browsing through old photos that you haven’t looked at in years, and a broad smile will appear in your face as you breathe out a sigh of relief, put down your favorite coffee mug, and get on with your day.
A great day indeed. Enjoy it.